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What You Should "Google" About Yourself Before Others Do
Reporters, political opponents, potential supporters, and regular voters will all do the same thing: they'll Google your name to see what comes up. Your digital footprint tells a story about who you are, and you want to make sure it's a story you're prepared to own.
That's why every candidate needs to conduct a thorough digital self-audit before launching their campaign. This process isn't about being paranoid or ashamed of your past. It's about being prepared, strategic, and authentic in how you present yourself to voters.

Know Yourself Before You Run: A Political Self-Audit Guide for First-Time Candidates
Running for office isn't just about having good ideas or wanting to make a difference. It's about understanding who you are, what you bring to the table, and where you might need help.
A political self-audit is your starting point. It's an honest look at your strengths, growth areas, and core values.

Stepping Into the Spotlight: A Guide to Overcoming Imposter Syndrome
Feeling like an imposter is incredibly common, especially among people who care deeply about making a difference. But the candidates who lose sleep wondering if they're good enough are often the exact ones public service needs most.

Why Now? Discovering Your Motivation to Enter Politics
Your "why" is your North Star for every aspect of your campaign. It shapes your platform, guides your messaging, helps you stay grounded under pressure, and attracts the right team and supporters who share your vision.

First Steps to Take to Run Your Own Political Campaign
Our first course in Campaign 101 is called “Getting Started,” all about what you need to do to get your candidacy off the ground.

Finding and Learning from Mentors
It’s become common advice that at some point in your career, you’ll need a mentor who’s been there before and can help guide you through forks in the road and tough decisions that need to be made.