This guide will help you tell the difference between everyday campaign stress and situations that require crisis management. More importantly, it will give you a practical framework for handling genuine...
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Opposition research isn't about playing dirty or tearing people down. When done ethically, it's one of the most important tools for running an informed, effective campaign. It's about preparation, not...
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One of the biggest misconceptions about confident speaking is that it requires being the loudest voice in the room. Real confidence has nothing to do with volume or dramatic gestures....
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This guide will break down the most common myths about campaign field operations and show you how to build an impactful ground game even with a small team. You'll learn...
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A burned-out team can't perform at their best, and losing good people mid-campaign can derail your entire effort. As the candidate, you set the tone for how your team operates....
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Reporters, political opponents, potential supporters, and regular voters will all do the same thing: they'll Google your name to see what comes up. Your digital footprint tells a story about...
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Many first-time candidates believe they need a seasoned political operative with decades of insider connections. This misconception can be both intimidating and expensive. The truth? The most effective campaign managers...
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There's one essential tool that every successful candidate needs, regardless of the office they're seeking or the size of their campaign: a stump speech. You might be wondering what exactly...
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Campaigning is exciting and meaningful, but it's also exhausting, emotional, and sometimes isolating. You're constantly "on," making decisions, responding to criticism, and trying to connect with voters while managing a...
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Running for office can feel overwhelming, especially if it's your first time. Between fundraising, door-knocking, and crafting the perfect message, it's easy to overlook something crucial: the culture you're building...
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If you're feeling uncomfortable about asking people for money, you're not alone. Fundraising is one of the biggest mental blocks for new candidates, especially those from underrepresented communities who might...
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Running for office isn't just about having good ideas or wanting to make a difference. It's about understanding who you are, what you bring to the table, and where you...
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Running for office can feel overwhelming, especially when you're trying to understand complex policy issues while also figuring out your own positions. But you don't need to be a policy...
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Feeling like an imposter is incredibly common, especially among people who care deeply about making a difference. But the candidates who lose sleep wondering if they're good enough are often...
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Your "why" is your North Star for every aspect of your campaign. It shapes your platform, guides your messaging, helps you stay grounded under pressure, and attracts the right team...
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Depending on the size of your constituency and your existing name recognition, endorsements and surrogates can have an outsize impact on how quickly your campaign gains momentum, but they are...
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There are plenty of modern tools to power your political campaign, but many of the old standbys remain just as important as they always have been—like events.
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No winning political campaign can exist without a smart and creative digital presence to complement your ground game. Let’s talk digital strategy.
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One of the few things that hasn’t changed in politics is the importance of running an effective ground game to win a campaign. But, engaging with voters directly—via doorknocking, texting,...
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The success or failure of your campaign often comes down to your ability to get your message across in a way that resonates with voters and motivates them to turn...
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You’re running for office because you’re passionate about certain policies. How do you determine what policies resonate most with voters and build an impactful platform around them?
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How do you figure out how to finance your campaign to get it to the finish line? Let’s talk about setting up a strong foundation for your fundraising efforts.
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A campaign focuses on the qualities of one candidate, but that candidate cannot run a successful campaign without the support of a strong team behind them.
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Our first course in Campaign 101 is called “Getting Started,” all about what you need to do to get your candidacy off the ground.
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We’ve collaborated with experts across the political spectrum, across the US and Canada to build a comprehensive guide to all you need to know if you want to step into...
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It’s become common advice that at some point in your career, you’ll need a mentor who’s been there before and can help guide you through forks in the road and...
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