There's one essential tool that every successful candidate needs, regardless of the office they're seeking or the size of their campaign: a stump speech.

You might be wondering what exactly a stump speech is, or whether you really need one for a local race. Maybe the term sounds formal or intimidating, like something only professional politicians use.

The truth is, a stump speech is simply your go-to way of introducing yourself and your message to voters, and it's one of the most practical tools you'll develop during your campaign.