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Team Nominee 8/25/25 Team Nominee 8/25/25

What Is Opposition Research—And Why It Matters

Opposition research isn't about playing dirty or tearing people down. When done ethically, it's one of the most important tools for running an informed, effective campaign. It's about preparation, not destruction. It's about knowing what you're walking into so you can focus on the issues that matter most to voters.

Team Nominee 4/30/24 Team Nominee 4/30/24

Securing Endorsements and Managing Surrogates in A Political Campaign

Depending on the size of your constituency and your existing name recognition, endorsements and surrogates can have an outsize impact on how quickly your campaign gains momentum, but they are always important.