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How to Run a Lean, Effective Ground Game
This guide will break down the most common myths about campaign field operations and show you how to build an impactful ground game even with a small team. You'll learn why focus beats volume, why authenticity matters more than polished operations, and how to make every volunteer hour count toward your ultimate goal of winning votes.

Creating An Impactful Ground Game to Reach Voters
One of the few things that hasn’t changed in politics is the importance of running an effective ground game to win a campaign. But, engaging with voters directly—via doorknocking, texting, or phone calls—doesn’t come naturally to everyone.