Latest Insights
What Is a Campaign Crisis—and How to Know When You're in One
This guide will help you tell the difference between everyday campaign stress and situations that require crisis management. More importantly, it will give you a practical framework for handling genuine crises with the kind of integrity and clarity that actually strengthens your campaign in the long run.
How to Speak Confidently—Even When You're Nervous
One of the biggest misconceptions about confident speaking is that it requires being the loudest voice in the room. Real confidence has nothing to do with volume or dramatic gestures. It's about speaking from your values, being clear on your message, and staying grounded in who you are as a person.
What You Should "Google" About Yourself Before Others Do
Reporters, political opponents, potential supporters, and regular voters will all do the same thing: they'll Google your name to see what comes up. Your digital footprint tells a story about who you are, and you want to make sure it's a story you're prepared to own.
That's why every candidate needs to conduct a thorough digital self-audit before launching their campaign. This process isn't about being paranoid or ashamed of your past. It's about being prepared, strategic, and authentic in how you present yourself to voters.
What Is a Stump Speech—And Why Does Every Candidate Need One?
There's one essential tool that every successful candidate needs, regardless of the office they're seeking or the size of their campaign: a stump speech.
You might be wondering what exactly a stump speech is, or whether you really need one for a local race. Maybe the term sounds formal or intimidating, like something only professional politicians use.
The truth is, a stump speech is simply your go-to way of introducing yourself and your message to voters, and it's one of the most practical tools you'll develop during your campaign.
Why Now? Discovering Your Motivation to Enter Politics
Your "why" is your North Star for every aspect of your campaign. It shapes your platform, guides your messaging, helps you stay grounded under pressure, and attracts the right team and supporters who share your vision.
How to Reach Your Voters with Effective Campaign Messaging
The success or failure of your campaign often comes down to your ability to get your message across in a way that resonates with voters and motivates them to turn out on election day. So, how do you reach them?