Three-part training series
Clarify why you lead. Communicate it with conviction. Turn your next term into meaningful impact.
You’ve already proven you can win.
Now make space to think about why you lead—and what you want to do with your next term. This three-part series helps municipal elected officials connect their purpose, campaign message, and plans for governing.
What you’ll take away
- A clear, compelling answer to why you lead
- Authentic messaging you can carry through your campaign
- A practical plan for the start of your next term
- The Run on Purpose Field Guide, with worksheets to put the concepts into practice
The series
Three sessions. One clear purpose.
- Session 01
Finding Your Why
Reconnect with the values and experiences behind your leadership. Articulate a purpose that stays grounded through criticism, complexity, and competing demands.
- Session 02
Communicating Your Why
Translate your purpose into clear messaging. Connect your record, current work, and future vision in a story that builds trust with different audiences.
- Session 03
Delivering Your Why
Move from campaigning back into governance. Set priorities, avoid common transition pitfalls, and build momentum in your first 90 days.
How it works
- Live, interactive sessions
- A cohort of elected officials from across Canada
- Space for reflection, discussion, and practical application
- Session recordings and materials provided
Who it’s for
Is this for you?
- Current municipal elected officials
- Officials planning or seriously considering re-election
- Leaders ready to approach their next campaign with clarity and intention
From past participants
As a current Mayor I found the session very worthwhile. While considering if I would run again this term it provided opportunity to reflect on the original reason I chose to run for office and if my reasons had changed.
This workshop series can help you focus your efforts and more clearly define your platform to your constituents. It's a confidence builder for anyone who is unsure.
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